So what’s the big deal about business reviews and review websites? Well, more than 93 percent of consumers take online reviews into account when making their purchase decisions.
Customers travel through a series of steps—whether they know it or not—before they make a purchase at a local business. This is known as the customer journey.
Online reviews are critical to the success of a local business, with 93% of consumers saying online reviews impact their purchasing decisions. How does a business respond to online reviews? Do positive online reviews need to be responded to at all? How do you respond to a negative review? All these questions and more are covered here so you can leverage your online reputation to grow your business.
