Search Engine Optimization
August 2023 – 3 Powerful SEO Topics
Alpha SEO, the preferred vendor for Pinpoint Local clients, shares 3 powerful SEO topics for August 2023.
thomas@pinpointlocalnorcross.com
August 23, 2023
Law Firm Marketing
11 Terrific Marketing Tactics for Your Small Law Firm
Here are eleven marketing tactics that a small, local law firm in the Gwinnett County should consider.
Thomas Freese
March 30, 2023
Content and Experience
Do You Need a New Landing Page?
Where do you drive online traffic to your business? When your ideal customer gets there what do you want them to do? Use these simple landing page tips.
Thomas Freese
January 31, 2023
Daycare Marketing
What are the top ten ways to promote your daycare?
How do you market your daycare? Do you see a good return on investment for all of your marketing tactics?
Thomas Freese
January 30, 2023
B2B
13 Free Tips for an Optimal LinkedIn Profile
People are searching for you online. Stand out with a LinkedIn profile that makes people want you.
Thomas Freese
September 20, 2022
Reputation Management
Top 10 Popular Review Websites to Get More Customer Reviews
So what’s the big deal about business reviews and review websites? Well, more than 93 percent of consumers take online reviews into account when making their purchase decisions.
Thomas Freese
August 24, 2022
Business Listings
Following 5 Phases of the Modern Customer Journey
Customers travel through a series of steps—whether they know it or not—before they make a purchase at a local business. This is known as the customer journey.
Thomas Freese
November 2, 2021
Search Engine Optimization
8 Local SEO Strategies to Increase Business Findability
The most cost-effective method of increasing visibility in local search is Search Engine Optimization (SEO). Search engines drive 300 percent more traffic to sites than social media. There are a number of tactics that are relatively ineffective alone, however, when used together these SEO strategies will optimize a web page’s local ranking in the search results.
Thomas Freese
September 7, 2021
Reputation Management
How to Respond to Positive and Negative Reviews
Online reviews are critical to the success of a local business, with 93% of consumers saying online reviews impact their purchasing decisions. How does a business respond to online reviews? Do positive online reviews need to be responded to at all? How do you respond to a negative review? All these questions and more are covered here so you can leverage your online reputation to grow your business.
Thomas Freese
June 24, 2021
Social Media Management
What Social Media Monitoring Can Teach You About Your Business
The online universe is a lot like that party; It’s a system of digital communities in which people are gathering and discussing a wide variety of topics, including YOU. In your personal life, you may or may not care to find out what they’re saying, but in business, it’s essential to your survival that you know.
Thomas Freese
December 13, 2020
Social Media Management
How to Engage Your Audience Through Social Media
Is your social media engagement falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Twitter, Pinterest, and Instagram strategies are outlined in detail below.
Thomas Freese
August 2, 2020
Web Design
Understanding and Optimizing Your Website Speed
Bridging the gap between user expectations (2 seconds) and average website load time (5 seconds) is the goal of page speed optimization and the tactics we’ll outline later. But why exactly does page speed matter?
Thomas Freese
July 24, 2020
Search Engine Optimization
What is SEO and Why Does It Matter?
Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content to appear at the top of the search results pages.
Thomas Freese
June 22, 2020
