Customers travel through a series of steps—whether they know it or not—before they make a purchase at a local business. This is known as the customer journey.
The most cost-effective method of increasing visibility in local search is Search Engine Optimization (SEO). Search engines drive 300 percent more traffic to sites than social media. There are a number of tactics that are relatively ineffective alone, however, when used together these SEO strategies will optimize a web page’s local ranking in the search results.
Search Engine Optimization—or SEO—is a term that may sound scary at first, but is simple when you break it down. It’s the process of optimizing your online content to appear at the top of the search results pages.
Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking.
