Customers travel through a series of steps—whether they know it or not—before they make a purchase at a local business. This is known as the customer journey.
The online universe is a lot like that party; It’s a system of digital communities in which people are gathering and discussing a wide variety of topics, including YOU. In your personal life, you may or may not care to find out what they’re saying, but in business, it’s essential to your survival that you know.
Is your social media engagement falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Twitter, Pinterest, and Instagram strategies are outlined in detail below.
