Norcross Digital Marketing


Compelling reasons why small businesses might choose to utilize digital advertising strategies

There are several compelling reasons why small businesses in Georgia might choose to utilize digital ad strategies. Here are the top 10 reasons:

  1. Increased brand visibility: Digital ads can help small businesses increase their online presence, reaching a larger audience and raising brand awareness.
  2. Targeted audience: Digital ads allow businesses to precisely target their desired audience based on demographics, interests, and online behavior, increasing the chances of reaching potential customers.
  3. Cost-effective: Digital advertising can be more affordable than traditional forms of advertising, making it a viable option for small businesses with limited marketing budgets.
  4. Measurable results: Digital ads provide detailed analytics and reporting, allowing businesses to track the performance of their campaigns and make data-driven decisions.
  5. Increased website traffic: Well-placed digital ads can drive traffic to a small business’s website, increasing the chances of generating leads, conversions, and sales.
  6. Enhanced customer targeting: With digital ads, businesses can tailor their messages and promotions to specific customer segments, increasing the relevance and effectiveness of their marketing efforts.
  7. Flexibility and scalability: Digital advertising offers flexibility in terms of ad formats, placement options, and budget allocation, allowing small businesses to adjust their strategies as needed and scale campaigns accordingly.
  8. Real-time optimization: Digital ads can be optimized in real-time based on performance data, allowing businesses to make adjustments to maximize their return on investment (ROI).
  9. Competitive advantage: Utilizing digital advertising can give small businesses a competitive edge, especially if their competitors are not heavily invested in digital marketing strategies.
  10. Enhanced customer engagement: Digital ads can facilitate interactive and engaging experiences, such as video ads, social media campaigns, and interactive banners, which can help small businesses connect with their target audience in meaningful ways.
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What are the most popular and effective digital ad strategies?

Many of these overlap. Often they are most effective in combination with others. There are no silver bullets in marketing. Good marketing starts with consistency. Consistency shows credibility to your customers. Consistency also allows for effective measurement to improve performance.

In no particular order:

  • Google Search Ads, AKA PPC
    • Google pay-per-click (PPC) ads are text-based advertisements that appear at the top or bottom of search engine results pages, allowing businesses to bid on keywords relevant to their offerings and pay only when a user clicks on their ad.
  • YouTube
    • YouTube advertising is a digital marketing strategy that involves displaying video ads to targeted viewers on the YouTube platform, allowing businesses to reach and engage a wide audience through video content. See latest YouTube ads breakdown here.
  • Facebook/Instagram and other popular social media
    • Social media advertising refers to the use of paid promotional content on social media platforms, enabling businesses to target specific audiences and increase brand visibility through engaging posts, images, videos, or sponsored content.
  • LinkedIn
    • LinkedIn advertising is a targeted marketing approach that allows businesses to reach a professional audience on the LinkedIn platform through sponsored content, text ads, or sponsored InMail messages. See the four types of LinkedIn ads here.
  • Targeted audience omni-channel (See – LocalAds)
    • Objective based targeted ads delivered across your ideal customers favorite channels.
  • GeoFencing
    • Device ID geo-fencing allows you to create custom fences around different locations, targeting users who have been in those fences within a specific timeframe.
  • Retargeting
    • Digital ad retargeting is a marketing technique that involves displaying personalized ads to users who have previously interacted with a business’s website or digital content, helping to re-engage and convert potential customers.
  • Pre-roll video
    • Pre-Roll is a commercial that appears prior to online video and is typically 15-seconds or 30-seconds in length. See video below.
  • E-mail
    • Email marketing is a promotional strategy where businesses send targeted messages, updates, or offers directly to subscribers’ email inboxes to nurture customer relationships and drive conversions.
  • Display Ads
    • Digital display marketing is an advertising method that involves placing visually appealing banner or image ads on websites, mobile apps, or other digital platforms to increase brand awareness, drive traffic, and generate conversions. See key take aways from Google.

Pinpoint Local Norcross offers all of these strategies to small business clients in Georgia, metro Atlanta, and Gwinnett County.

Pinpoint Local Norcross researches client markets and provides custom recommendations for all clients. All digital ad strategies are integrated into the Pinpoint Local Norcross Business App provided to our clients.

Do you want to discuss what ad strategies makes sense for your small business?