LOCAL TARGETED OMNI-CHANNEL ADS
Why should my small business use targeted ads across multiple channels?
Marketing is every bit of contact your small company has with anyone in the outside world! Customer preferences and expectations evolve. Technology evolves. Thus, marketing continues to evolve and mature, but the principles remain as they are based on human nature. Since 90 percent of purchase decisions are made in the unconscious mind, wise marketing knows repetition is paramount. What if there was an affordable, innovative solution to reach the ideal customers of a local, small business in Georgia? Objective based targeted ads delivered across your ideal customers favorite channels is that solution.
Why should my small business use targeted ads?
Ads targeted to ideal local customers can be highly beneficial for small businesses in several ways:
- Increased relevance: Targeted ads ensure that businesses are reaching the right audience with their message. This increases the relevance of the ads, which in turn makes them more effective in attracting and retaining customers.
- Cost-effective: Targeted ads are typically more cost-effective than broad-based advertising campaigns. This is because businesses can focus their ad spend on the people most likely to be interested in their products or services, which means they don’t waste money on ads that aren’t likely to generate leads or sales. This makes advertising affordable for a small business.
- Improved conversion rates: Targeted ads can help improve conversion rates because they’re more likely to resonate with the people who see them. This is because they’re tailored to the interests and needs of a specific audience, which means they’re more likely to result in clicks, leads, and sales.
- Increased ROI: By focusing their advertising efforts on their ideal customers, small businesses can achieve a higher return on investment (ROI). This is because they’re spending their advertising dollars more efficiently and effectively, which means they’re getting more value for their money.
- Better insights: Targeted ads can provide small businesses with valuable insights into their customers’ behavior and preferences. This information can be used to improve future ad campaigns and marketing strategies, resulting in even better results in the future. Customer insights allows higher quality marketing.
Overall, targeted ads can be highly effective for small businesses, providing increased relevance, cost-effectiveness, improved conversion rates, increased ROI, and better insights into customer behavior. By targeting their ideal customers with their ads, small businesses can achieve better results and grow their business more effectively.
Why should my business use omni-channel marketing?
Omni-channel marketing, also called cross-channel marketing, is a highly effective approach that involves creating a seamless customer experience across all channels and touchpoints, including online and offline channels. Here are some ways that omni-channel marketing can benefit local small businesses in Georgia:
- Enhance customer experience: With omni-channel marketing, small businesses can create a consistent and seamless customer experience across all channels. This can help build trust and loyalty with customers, resulting in increased engagement and repeat business. In combination with reputation management, this will show your business as trustworthy to your ideal customers. They will be confident that you provide great customer service.
- Increase brand visibility: By using multiple channels, small businesses can increase their brand visibility and reach a wider audience. This can help attract new customers and expand the business’s customer base.
- Improve customer insights: By utilizing multiple channels, small businesses can gather data about their customers’ behaviors and preferences. This information can be used to create more personalized and effective marketing campaigns that resonate with their target audience.
- Boost sales: By creating a seamless customer experience, small businesses can increase the likelihood of conversions and sales. This can lead to increased revenue and business growth.
- Personalize marketing efforts: By using different channels, small businesses can gather data about their customers’ preferences and behaviors. This information can be used to create more personalized marketing campaigns that are tailored to each customer’s needs and interests. This will show how convenient it is for your customers to do business with you.
- Adapt to changing customer behavior: With the rise of e-commerce and online shopping, customers are increasingly using multiple channels to interact with businesses. By adopting an omni-channel approach, small businesses can adapt to changing customer behavior and meet customers where they are.
Overall, omni-channel marketing can be a highly effective approach for local small businesses in Georgia to enhance the customer experience, increase brand visibility, improve customer insights, boost sales, and adapt to changing customer behavior. By creating a seamless and consistent customer experience across all channels, small businesses can build trust and loyalty with customers and drive business growth.
Pinpoint Local Norcross combines both ideal customer targeted ads with omni-channel delivery for our clients using our LocalAds service.
Review one of our LocalAds packages here.
See example ad reporting here.
Do you want to discuss what ads makes sense for your small business?