LOCAL SEO
What value is top of Google search results to your small business?
To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services. Nearly 46% of Google searches have local intent.
If you’re not optimized for local search, you’re missing out on a tremendous opportunity to reach potential customers in your area and drive incremental revenue, traffic, and sales.
Online search is more often than not the starting point in a local consumer’s quest for products and services nearby.
In fact, 78% use the Internet to find information about local businesses in their area more than once a week – and 21% are searching locally every day, according to BrightLocal’s most recent local consumer survey.
You must be visible in local organic and Map Pack search results if you want to get found. Then you have a chance to convert those searchers to in-store traffic, booked appointments, or some other type of paying customer.
Marketing is every bit of contact your company has with anyone in the outside world! Marketing continues to evolve and mature, but the principles remain as they are based on human nature. Since 90 percent of purchase decisions are made in the unconscious mind wise marketing knows repetition is paramount.
Modern customers expect to interact with your brand across multiple channels. Marketing combinations open the doors to marketing success. This is why understanding and participating in the entire customer journey is vital for a small, local business. The power of search engine results is they provide impact on multiple stages of the customer journey. They provide awareness that your business exists and what it does. They provide findability. They show where your business is located and offers the product or service the customer is looking for. They provide a strong reputation because Google has endorsed your business by showing it at or near the top of the search results! This also applies to other search engines too.
Google confirms that local results are based primarily on relevance, distance, and prominence.
What are the key benefits for your local business?
- Increased Visibility: By optimizing your website for local SEO, you increase the chances of appearing on the first page of search engine results for relevant local searches. This improves your business’s visibility and increases the likelihood of potential customers finding your business online.
- Targeted Traffic: Local SEO helps you target potential customers in your local area who are looking for the products or services you offer. By focusing on local search terms and optimizing your online presence for local searches, you can attract more targeted traffic to your website.
- Increased Credibility: Local SEO helps build credibility for your business by improving your online reputation. Positive customer reviews, accurate business information, and high-quality content all help to establish your business as a reputable and trustworthy local business.
- Competitive Edge: Local SEO can give you a competitive edge by helping you outrank your local competitors in search engine results. This can help you attract more customers and increase your market share in your local area.
- Cost-Effective: Local SEO is a cost-effective way to promote your business to potential customers in your local area. Compared to traditional advertising methods, local SEO is often more affordable and provides a better return on investment.
- In summary, local SEO is important for local businesses because it helps increase visibility, attract targeted traffic, build credibility, provide a competitive edge, and is cost-effective.
How Do You Recognize SEO Scammers?
There are also less-than-honest folks out there who are looking to take your money by falsifying their SEO and marketing abilities.
When talking to local businesses here in Norcross, Peachtree Corners, Berkeley Lake, Duluth and Georgia in general we have come across many businesses that have been burned by phony SEO service providers. Sometimes it is giving false expectations. Sometimes it providing no on-page SEO and just trying to trick Google with black-hat techniques like buying backlinks. Sometimes it is adding very toxic backlinks. Sometimes it is lack of transparency in what they are doing.
Here is what Google has to say about legitimate SEO. LINK
Here are some tips to help you identify and avoid scammers while ensuring you are working with SEO professionals who practice solid techniques and truly believe in honest practices. Search Engine Journal LINK.
Why Choose Us For Your SEO Needs?
Why choose Pinpoint Local Norcross to convince Google that your brand is better then your competitors brand?
- Experience: We’ve been at this for 18 years and have seen it all, the various Google updates, changes in SEO, and have successfully navigated for our clients. We have run over 55,000 successful campaigns. With a team of over 350 we are one of the largest Search Marketing companies in the world.
- All-In-One Reporting Dashboard: Track your campaign progress and view the campaign performance from the same single login for all your marketing funnels 24 hours a day, 7 days a week.
- Transparency: Everything we do for your business is totally transparent. Every backlink we add, every on-page optimization, every press release, every blog post, every new page, every video, every citation, and whatever else is done is always included in our reporting.
- KPI’s: Keyword tracking for both Desktop and Mobile rankings, Google Maps, Google Analytics integration and Google My Business integration. Set and track Goals in Google. Call tracking and Lead Form set up and tracking. Live Chat implementation, notification, and results tracking. Audit reports.
- Keyword Research: Which keywords are worth ranking for. Which keywords are not worth ranking for. What are your ideal customers looking for? What are the keyword trends?
- Full Service: We do technical SEO, onsite SEO, and offsite SEO. You can relax and watch your rankings improve.
- Pricing: We leverage our high volume of work and proficiency with programming and technology, which allows us to pass on the benefits to our clients. We provide estimated return on investments based on keyword search volumes, rankings, and average lifetime customer value.
- Multi-Location Businesses: Do have a multi-location business? Do you want to rank in multiple locations? No problem.
- Multi-Lingual: We currently support both English and Spanish markets.
- Business Sizes: Do you have a small niche business? Or do you have a much larger business with a variety of products and services? We have packages that match your business goals no matter your size.
- Dynamic: Does your business already rank high for some keywords? Great but SEO is dynamic. Search rankings and results shift and change. What works today, may not tomorrow. Google is constantly updating and refining it’s algorithms. Also, as competition increases it’s important to stay on top of SEO so your website continues to be relevant. Good websites, are doing SEO constantly to maintain and continue improving their rankings. You may rank for your core terms, but it’s important to rank for secondary and tertiary terms as well. We keep up with changes by Google and the other search engines so that you don’t have to.
- Local: Pinpoint Local Norcross was founded to help local businesses find and retain local customers. We saw this as the best way we could help our local community. We are the Local Expert for Local Business. We focus on helping B2C businesses in Norcross, Peachtree Corners, Duluth, Berkeley Lake, Gwinnett County, and other metro Atlanta communities. We have hired the best SEO expert team to provide the best SEO results for our clients. We think we are the top SEO company in Gwinnett County, Georgia. Is your business outside of this area? No problem, we happily serve local, small businesses across the United States with the same commitment.