To attract new customers, you need to ensure you’re in front of local searchers looking for your products or services. Nearly 46% of Google searches have local intent.
If you’re not optimized for local search, you’re missing out on a tremendous opportunity to reach potential customers in your area and drive incremental revenue, traffic, and sales.
Online search is more often than not the starting point in a local consumer’s quest for products and services nearby.
In fact, 78% use the Internet to find information about local businesses in their area more than once a week – and 21% are searching locally every day, according to BrightLocal’s most recent local consumer survey.
You must be visible in local organic and Map Pack search results if you want to get found. Then you have a chance to convert those searchers to in-store traffic, booked appointments, or some other type of paying customer.
Marketing is every bit of contact your company has with anyone in the outside world! Marketing continues to evolve and mature, but the principles remain as they are based on human nature. Since 90 percent of purchase decisions are made in the unconscious mind wise marketing knows repetition is paramount.
Modern customers expect to interact with your brand across multiple channels. Marketing combinations open the doors to marketing success. This is why understanding and participating in the entire customer journey is vital for a small, local business. The power of search engine results is they provide impact on multiple stages of the customer journey. They provide awareness that your business exists and what it does. They provide findability. They show where your business is located and offers the product or service the customer is looking for. They provide a strong reputation because Google has endorsed your business by showing it at or near the top of the search results! This also applies to other search engines too.
Google confirms that local results are based primarily on relevance, distance, and prominence.
There are also less-than-honest folks out there who are looking to take your money by falsifying their SEO and marketing abilities.
When talking to local businesses here in Norcross, Peachtree Corners, Berkeley Lake, Duluth and Georgia in general we have come across many businesses that have been burned by phony SEO service providers. Sometimes it is giving false expectations. Sometimes it providing no on-page SEO and just trying to trick Google with black-hat techniques like buying backlinks. Sometimes it is adding very toxic backlinks. Sometimes it is lack of transparency in what they are doing.
Here is what Google has to say about legitimate SEO. LINK
Here are some tips to help you identify and avoid scammers while ensuring you are working with SEO professionals who practice solid techniques and truly believe in honest practices. Search Engine Journal LINK.
Why choose Pinpoint Local Norcross to convince Google that your brand is better then your competitors brand?