Marketing is every bit of contact a company has with anyone in the outside world! First impressions last. Gain more control over your brand’s narrative by getting ahead of issues and monitoring mentions online with reputation management. Every Georgia brand wants to make a good impression online, but having a standout website or social media presence isn’t enough. If your business is hit by a negative review or unfavorable media attention, it can feel like the end of the road.
The key focus of online reputation management is to create a positive perception of a brand or business.
Every activity a Georgia brand takes part in should be monitored and managed to help shape the opinions of existing and future customers, ultimately making the business appear reliable and trustworthy. This includes four classes of media channels.
Reputation management is a multi-channel approach to prevent and resolve any issues that could damage your brand’s reputation. Although reputation management should be part of an ongoing approach to building a healthy brand online, many companies don’t act until the damage has already been done. Managing your brand’s reputation online isn’t a once-and-done process but investing in it as soon as possible can save you plenty of future headaches.
One of our favorite sources for marketing insights, Search Engine Journal, has a great article about reputation management.
Today, the online reputation of your business is defined by your customers. We build a single business app login for all our clients in Norcross, Peachtree Corners, Duluth, Berkeley Lake, Gwinnett County, Atlanta, and beyond. The client business app is designed to track and interact with the customer journey of your ideal customers. All of these customer touch points impact the reputation of your business online.
Reviews, accurate business information, and social media activity impacts your reputation and whether a consumer decides to do business with you. You need a way to manage all of these factors in a scalable way. We can help! All reviews should be responded to as soon as possible. Look here for review responses best practices.
Monitor what people are saying about you online and improve your visibility in local search. See how you stack up against the competition, stay in the know with automated alerts and get progress reports to see how your reputation has improved.
Review our anchor reputation management product here.
Are you curious about your business online reputation now? Request your free report here!
Do you want to discuss building your brand online?