At Pinpoint Local Norcross, we believe that every customer visit starts with a search. And now, a new survey of over 2,000 consumers confirms it: 91% of people search online before visiting a local business—and most will visit within just 7 days of finding you.
The message is clear: your digital presence isn’t just important—it’s the deciding factor.
🔍 The Digital Journey: From Discovery to Doorstep
What really drives customers to your business (or keeps them away)? Here are some key stats that local business owners can’t afford to ignore:
- 85% of consumers visit within a week of discovering a business online
- 60% are likely to make a purchase after finding a business online
- 48% avoid businesses with unclear or high prices
- 46% are turned off by bad reviews
- AI tools like ChatGPT are now the 4th most popular way people search for local businesses
Even as AI plays a growing role in local search, trust still starts with the basics: clear information, great reviews, and a strong local profile.
🚫 What’s Turning Customers Away?
The biggest dealbreakers? Poor reviews and pricing issues.
- Nearly 1 in 2 consumers won’t visit a business if the prices are vague or seem too high.
- 46% avoid businesses with bad or inconsistent reviews
- Missing details (hours, services, or contact info) or poor customer service signals send people running to your competitors.
In today’s fast-moving digital environment, if your online presence raises even a small red flag, customers will move on—often instantly.
✅ What Brings Customers In (and Brings Them Back)
Consumers are drawn in by a clear, trustworthy digital experience. Here’s what drives visits and loyalty:
- Reviews and ratings: Still the #1 deciding factor.
- Accurate business listings: Ensure your location, hours, and services are always up to date.
- Easy contact and booking options: Make it effortless to call, click, or schedule.
- Special offers: 48% say a discount would make them return.
Plus, 80% of customers say they’re likely to return after a good experience. That means getting found once often leads to repeat business—if the experience lives up to the promise.
💡 Your Local Search Checklist
To make sure your business stands out:
- Claim and optimize your Google Business Profile
- Use clear photos, service details, and consistent pricing
- Respond to reviews—customers trust businesses that engage
- Keep your website fast, mobile-friendly, and locally relevant
- Add special offers and highlight them in your listings
🚀 Final Word
Your next customer is searching right now. Will they find you—and choose you?
At Pinpoint Local Norcross, we help local businesses like yours build a powerful, trustworthy digital presence that drives real-world results. If your online reputation, listings, or website aren’t doing you justice, let’s fix that.