As a digital marketing agency, we’ve seen our fair share of online scams targeting businesses. One particularly deceptive tactic that’s been making the rounds lately is the domain listing scam.
In today’s digital landscape, small and medium-sized businesses (SMBs) are constantly seeking innovative ways to stay competitive and grow their customer base. Let’s explore why implementing an AI chatbot can significantly increase website conversions for SMBs.
This comprehensive guide will explore why tracking your online presence is crucial and how it can propel your business forward.
Google 3-pack inclusion boosts local businesses’ sales and visibility.
Alpha SEO, the preferred vendor for Pinpoint Local clients, shares 3 powerful SEO topics for August 2023.
Here are eleven marketing tactics that a small, local law firm in the Gwinnett County should consider.
Where do you drive online traffic to your business? When your ideal customer gets there what do you want them to do? Use these simple landing page tips.
How do you market your daycare? Do you see a good return on investment for all of your marketing tactics?
People are searching for you online. Stand out with a LinkedIn profile that makes people want you.
So what’s the big deal about business reviews and review websites? Well, more than 93 percent of consumers take online reviews into account when making their purchase decisions.
Customers travel through a series of steps—whether they know it or not—before they make a purchase at a local business. This is known as the customer journey.
The most cost-effective method of increasing visibility in local search is Search Engine Optimization (SEO). Search engines drive 300 percent more traffic to sites than social media. There are a number of tactics that are relatively ineffective alone, however, when used together these SEO strategies will optimize a web page’s local ranking in the search results.
Online reviews are critical to the success of a local business, with 93% of consumers saying online reviews impact their purchasing decisions. How does a business respond to online reviews? Do positive online reviews need to be responded to at all? How do you respond to a negative review? All these questions and more are covered here so you can leverage your online reputation to grow your business.
The online universe is a lot like that party; It’s a system of digital communities in which people are gathering and discussing a wide variety of topics, including YOU. In your personal life, you may or may not care to find out what they’re saying, but in business, it’s essential to your survival that you know.
Is your social media engagement falling flat? Don’t sweat it; many hours have gone into perfecting the use of this not-so-secret weapon. Facebook, Twitter, Pinterest, and Instagram strategies are outlined in detail below.
Bridging the gap between user expectations (2 seconds) and average website load time (5 seconds) is the goal of page speed optimization and the tactics we’ll outline later. But why exactly does page speed matter?
